The rebrands of 2026: 18 new brand identities, from Coca-Cola to Granola

Designer Andreas Storm's post on Coca-Cola's new global brand identity puts it on cans, bottles, paper cups, a sweatshirt, a billboard and a delivery truck, ending on the script logo in a red square.

Maple's rebrand post says its brand is evolving around one idea, that capital should be activated, and shows the new wordmark on a billboard reading "Onchain Capital. Activated".

Rebrand Gallery's post on lg2's rebrand for Abitibi-Témiscamingue shows the identity where visitors meet it: a lakeside warning sign, a tourist guide, posters and the orange mark.

Designer Andreas Storm's post on Uber's new icon system walks through its rules, "2 px stroke", "Geometrical", "Open negative space", then shows the icons in the app's tab bar.

It's Nice That's post on Instagram's first major brand refresh in over ten years plays the new parts together: the logo, the gradient, app icons, the outlined glyph and the new type.

Microsoft Copilot's brand post explains how the Copilot icon evolved to mirror the product's purpose, laid out like a specimen sheet with the icon's radii and angle marked.

Ethereum Institutional's rebrand post announces a new wordmark, mark and visual system and a rebuilt website, three months after launch, running through the palette, a social card and the site.

Coinbase Wallet's rename post says Base App is now Coinbase Wallet, built for speed, running feature words like "Instant Deposits" through glowing blue rings to the new lockup.

Veranta's rename post introduces the trading app formerly known as Avantis, now open to everyone with no invite code, cutting from monitors flashing "Markets are Closed" to the new name.

e2e's rename post says TesterArmy is now e2e, announcing a new brand identity with an $8M seed round, as the old helmeted-mascot logo glitches apart into the new one.

Bethesda's anniversary post marks 40 years with a logo inspired by its roots: Bethesda Softworks in glowing red, squared-off retro lettering over EST. 1986.

Ideogram's rebrand post launches a new brand by How&How with the open-weights Ideogram 4.0 model, showing the serif wordmark and knotted mark as type, on a tote and on a poster.

Harvey's rebrand post says Harvey II is live with a new look, building the H mark, type and sidebar on a grid before the redesigned app greets "Good morning, Maya".

Granola's rebrand post, "New look. Same notepad.", draws the new spiral mark out of a scribble and puts the wordmark to work in the desktop and phone apps.

Studio HEX's post on its new brand for Conduit, "flowers and agents", sets the wordmark and flower-shaped icons over a blurred garden before moving through the product screens.

Adam Ludwin's post on here.now's new logo thanks its designer, Jack Butcher, and shows the ringed eye mark beside a lowercase wordmark, small and white on near-black.

FIELD.IO's post on the visual language it made for IBM Quantum Compass, drawn from quantum states, shows a glowing indigo sphere, gradient dots and UI cards across four images.

Darkroom's post on the brand and website it built for Harbor, insurance for AI agents, draws the serif wordmark on a grid and ends on "Give your agents a safe Harbor."