# The rebrands of 2026: 18 new brand identities, from Coca\-Cola to Granola 18 rebrands from Coca\-Cola, Instagram, Uber, Coinbase Wallet, Harvey, Granola and more, grouped by how each new identity was shown\. By Max Based · Nov 9, 2026 · 6 min read · 18 posts from 18 brands · [Read on posts\.design](https://posts.design/blog/rebrands-2026) These are rebrands from 2026, new logos, new names and whole brand systems, each from a real post on X in the posts\.design library and grouped by how the change was shown\. Each group is also an idea for revealing your own\. ## Rebrands shown in the world ### 01. [Coca\-Cola](https://posts.design/brands/coca-cola) · by Andreas Storm Designer Andreas Storm's post on Coca\-Cola's new global brand identity puts it on cans, bottles, paper cups, a sweatshirt, a billboard and a delivery truck, ending on the script logo in a red square\. Post: [Andreas Storm: Coca\-Cola unveils a new global brand identity](https://posts.design/andreas-storm-coca-cola-unveils-a-new-global-2026-07-20) Jul 20, 2026 · 19\.2m\+ views on X ### 02. [Maple](https://posts.design/brands/maple) Maple's rebrand post says its brand is evolving around one idea, that capital should be activated, and shows the new wordmark on a billboard reading "Onchain Capital\. Activated"\. Post: [Maple's brand is evolving, starting this week](https://posts.design/maple-s-brand-is-evolving-starting-this-week-2026-09-30) Sep 30, 2026 · 25k\+ views on X ### 03. [Rebrand Gallery](https://posts.design/brands/rebrandgallery) Rebrand Gallery's post on lg2's rebrand for Abitibi\-Témiscamingue shows the identity where visitors meet it: a lakeside warning sign, a tourist guide, posters and the orange mark\. Post: [Abitibi Témiscamingue Rebrand by @lg2\_agency](https://posts.design/abitibi-te-miscamingue-rebrand-by-lg2-agency-2026-08-17) Aug 17, 2026 · 9\.1k\+ views on X ## Brand systems ### 04. [Uber](https://posts.design/brands/uber) · by Andreas Storm Designer Andreas Storm's post on Uber's new icon system walks through its rules, "2 px stroke", "Geometrical", "Open negative space", then shows the icons in the app's tab bar\. Post: [Andreas Storm: Uber has introduced a new icon system](https://posts.design/andreas-storm-uber-has-introduced-a-new-icon-2026-08-19) Aug 19, 2026 · 109\.9k\+ views on X ### 05. [It's Nice That](https://posts.design/brands/itsnicethat) It's Nice That's post on Instagram's first major brand refresh in over ten years plays the new parts together: the logo, the gradient, app icons, the outlined glyph and the new type\. Post: [It's Nice That: @Instagram unveils its first major brand refresh over 10 years](https://posts.design/it-s-nice-that-instagram-unveils-its-first-2026-08-13) Aug 13, 2026 · 51\.3k\+ views on X ### 06. [Microsoft Copilot](https://posts.design/brands/microsoft-copilot) Microsoft Copilot's brand post explains how the Copilot icon evolved to mirror the product's purpose, laid out like a specimen sheet with the icon's radii and angle marked\. Post: [Microsoft Copilot: What if an icon could do more than identify a product](https://posts.design/microsoft-copilot-what-if-an-icon-could-do-2026-10-05) Oct 5, 2026 · 73\.8k\+ views on X ### 07. [Ethereum Institutional](https://posts.design/brands/ethereum-institutional) Ethereum Institutional's rebrand post announces a new wordmark, mark and visual system and a rebuilt website, three months after launch, running through the palette, a social card and the site\. Post: [1/ Ethereum Institutional has a refreshed brand and a new website](https://posts.design/1-ethereum-institutional-has-a-refreshed-brand-and-2026-10-08) Oct 8, 2026 · 19\.3k\+ views on X ## Name changes and origin stories ### 08. [Coinbase Wallet](https://posts.design/brands/coinbasewallet) Coinbase Wallet's rename post says Base App is now Coinbase Wallet, built for speed, running feature words like "Instant Deposits" through glowing blue rings to the new lockup\. Post: [Base App is now Coinbase Wallet](https://posts.design/base-app-is-now-coinbase-wallet-2026-09-10) Sep 10, 2026 · 1\.1m\+ views on X ### 09. [Veranta](https://posts.design/brands/veranta) Veranta's rename post introduces the trading app formerly known as Avantis, now open to everyone with no invite code, cutting from monitors flashing "Markets are Closed" to the new name\. Post: [Veranta: A new era is upon us](https://posts.design/veranta-a-new-era-is-upon-us-2026-09-14) Sep 14, 2026 · 98\.1k\+ views on X ### 10. [e2e](https://posts.design/brands/e2e) e2e's rename post says TesterArmy is now e2e, announcing a new brand identity with an $8M seed round, as the old helmeted\-mascot logo glitches apart into the new one\. Post: [TesterArmy is now e2e](https://posts.design/testerarmy-is-now-e2e-2026-11-03) Nov 3, 2026 · 79\.7k\+ views on X ### 11. [Bethesda](https://posts.design/brands/bethesda) Bethesda's anniversary post marks 40 years with a logo inspired by its roots: Bethesda Softworks in glowing red, squared\-off retro lettering over EST\. 1986\. Post: [Bethesda: 40 years of adventures](https://posts.design/bethesda-40-years-of-adventures-2026-07-30) Jul 30, 2026 · 1\.2m\+ views on X ## Rebrands launched with a product ### 12. [Ideogram](https://posts.design/brands/ideogram) Ideogram's rebrand post launches a new brand by How&How with the open\-weights Ideogram 4\.0 model, showing the serif wordmark and knotted mark as type, on a tote and on a poster\. Post: [Ideogram 4\.0 Brand Reveal](https://posts.design/ideogram-4-0-brand-reveal-2026-06-08) Jun 8, 2026 · 23\.5k\+ views on X ### 13. [Harvey](https://posts.design/brands/harvey) Harvey's rebrand post says Harvey II is live with a new look, building the H mark, type and sidebar on a grid before the redesigned app greets "Good morning, Maya"\. Post: [Harvey II is live, and it comes with a new look](https://posts.design/harvey-ii-is-live-and-it-comes-with-2026-10-26) Oct 26, 2026 · 39\.1k\+ views on X ### 14. [Granola](https://posts.design/brands/meetgranola) Granola's rebrand post, "New look\. Same notepad\.", draws the new spiral mark out of a scribble and puts the wordmark to work in the desktop and phone apps\. Post: [Granola: Keeps you present mobile app promo video](https://posts.design/granola-new-look-2026-02-02) Feb 2, 2026 · 583\.4k\+ views on X ## Rebrands shared by their designers ### 15. [HEX](https://posts.design/brands/hex) Studio HEX's post on its new brand for Conduit, "flowers and agents", sets the wordmark and flower\-shaped icons over a blurred garden before moving through the product screens\. Post: [HEX: flowers and agents](https://posts.design/hex-flowers-and-agents-2026-09-15) Sep 15, 2026 · 196\.4k\+ views on X ### 16. adam ludwin Adam Ludwin's post on here\.now's new logo thanks its designer, Jack Butcher, and shows the ringed eye mark beside a lowercase wordmark, small and white on near\-black\. Post: [Adam ludwin: thank you @jackbutcher for the beautiful new logo](https://posts.design/adam-ludwin-thank-you-jackbutcher-for-the-beautiful-2026-08-31) Aug 31, 2026 · 28\.5k\+ views on X ### 17. [FIELD\.IO](https://posts.design/brands/field-io) FIELD\.IO's post on the visual language it made for IBM Quantum Compass, drawn from quantum states, shows a glowing indigo sphere, gradient dots and UI cards across four images\. Post: [FIELD\.IO: For @IBM Quantum Compass, we drew on quantum states to shape how](https://posts.design/field-io-for-ibm-quantum-compass-we-drew-2026-10-13) Oct 13, 2026 · 24\.8k\+ views on X ### 18. [Harbor](https://posts.design/brands/harbor) · by darkroom\.engineering Darkroom's post on the brand and website it built for Harbor, insurance for AI agents, draws the serif wordmark on a grid and ends on "Give your agents a safe Harbor\." Post: [Darkroom\.engineering: Give your agents a safe Harbor](https://posts.design/darkroom-engineering-give-your-agents-a-safe-harbor-2026-10-27) Oct 27, 2026 · 4k\+ views on X ## Before you reveal a rebrand - **Show the identity at work,** on the cans, coins and signs people will actually see, as Coca\-Cola, Maple and Abitibi\-Témiscamingue do\. - **Show the parts, not just the mark\.** Uber's icon rules, Copilot's construction lines and Ethereum Institutional's palette show designers exactly what changed\. - **Name the old brand once\.** Coinbase Wallet, Veranta and e2e each say what they used to be called, so nobody has to ask\. - **Launch the look with something new\.** Ideogram, Harvey and Granola put the new brand straight onto the product people use\. - **Keep the caption short\.** "New look\. Same notepad\." says what changed and what didn't in four words\. - **Credit the people who made it\.** A thank\-you to the designer or a studio's case film shows who did the work\. For every rebrand in the library, browse [rebrand and brand identity posts](https://posts.design/categories/rebrand)\. Study these references with attribution to their makers. [Rights and attribution](https://posts.design/terms) · [About posts\.design](https://posts.design/about)