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The posts.design brand kit

Logos, share images and motion, ready to use.

Share images

The current posts.design share image: a globe of the newest posts

Current share image

posts.design sphere at 2800 posts

Latest sphere · 2800 posts · 30 Sept 2026

Earlier share images
posts.design sphere at 2400 posts

2400 posts · 24 Sept 2026

posts.design sphere at 2000 posts

2000 posts · 15 Sept 2026

posts.design sphere at 1600 posts

1600 posts · 9 Sept 2026

posts.design sphere at 1200 posts

1200 posts · 6 Sept 2026

posts.design sphere at 880 posts

880 posts · 1 Sept 2026

posts.design sphere at 840 posts

840 posts · 1 Sept 2026

posts.design sphere at 460 posts

460 posts · 21 Aug 2026

posts.design sphere at 440 posts

440 posts · 20 Aug 2026

posts.design sphere at 420 posts

420 posts · 17 Aug 2026

posts.design sphere at 380 posts

380 posts · 15 Aug 2026

Motion

Latest motion · 2800 posts · 30 Sept 2026

Earlier motion

2400 posts · 24 Sept 2026

2000 posts · 15 Sept 2026

1600 posts · 9 Sept 2026

1200 posts · 6 Sept 2026

880 posts · 1 Sept 2026

Logo

The mark, as a scalable SVG or a 1024px PNG. Keep clear space around it, don’t recolour or add effects, and don’t stretch it — scale proportionally.

Colour

A strictly greyscale system — the colour comes from the posts, never the chrome. Two tones carry the brand.

Ink#171717
Surface#fafafa

Type

Instrument Serif · Display

Italic · 400 · 1.75–2.25rem (28–36px) · 1.2 line height · −0.01em tracking

See what the best companies actually ship to their socials.

Inter · Interface

Regular · 400 · 1.125rem (18px) · 1.75rem (28px) line height · 0em tracking

A hand-picked gallery of real posts from social media.

Voice

Sharp, curious, useful, and design-literate. Write like a thoughtful curator: notice what matters, explain it plainly, and leave the hype behind.

Be observant
Name the detail or pattern worth noticing. Specific beats generic.
Be useful
Offer a reference, takeaway, or next idea—not empty praise.
Have taste without hype
Be confident and selective. Skip superlatives, growth hacks, and engagement bait.
Credit the work
Name the creator and company when known, and keep the original source attached.

Write like this

“A launch card that lets the product be the proof.”

Not like this

“10 insane design hacks guaranteed to go viral.”

Always write posts.design in lowercase. Prefer sentence case, plain language, and short sentences.

Press & questions

For press and partnerships, email [email protected] or reach the curator at @baseddesigner. Using an asset in a post? A link to posts.design is appreciated. For credits, corrections, or removal requests, see sources & takedowns.