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Best product launch videos of 2026

The 25 most-viewed product launch videos that brands posted on X in 2026, ranked by views, with what each one launched. See all the most-viewed launch videos.

What each one launched

  1. 1. RockstarGames (86.6m+ views): Rockstar opens GTA VI pre-orders and shows the official cover art.
  2. 2. Grok (73.2m+ views): Grok Build enters beta for SuperGrok and X Premium+ users, with Plan Mode, Imagine and a CLI for automations.
  3. 3. Claude (57.6m+ views): Anthropic introduces Claude Fable 5, a Mythos-class model made safe for general use.
  4. 4. Grok Bot (57.2m+ views): Grok Bot enters early beta as an AI teammate that signs in to your tools and brings back finished work.
  5. 5. Grok Bot (36.3m+ views): Grok Bot arrives on Android.
  6. 6. Claude (28.1m+ views): Claude Opus 5.5 opens the Claude 5.5 family, matching Fable 5.1 on most tasks at 40% less than Opus 5.
  7. 7. SakanaAILabs (26.5m+ views): Sakana introduces Fugu, a multi-agent orchestration system behind one model API, and its Fugu Ultra model.
  8. 8. Cursor (26.3m+ views): Cursor launches Origin, its own code hosting platform, with repo sync from GitHub.
  9. 9. Midjourney (18.8m+ views): Midjourney announces Midjourney Medical, a new division.
  10. 10. Stitchbygoogle (18.7m+ views): Google relaunches Stitch as a design partner with an AI-native canvas, voice and instant prototypes.
  11. 11. OpenAI (16.1m+ views): OpenAI introduces ChatGPT Work, an agent built on Codex and GPT-5.6 that works across your apps and files.
  12. 12. OpenAI (15.9m+ views): OpenAI introduces Astra for Law, a GPT-6 Astra offering for lawyers and legal tech firms.
  13. 13. XMoney (14.5m+ views): X Money rolls out to U.S. Premium and Premium+ subscribers.
  14. 14. Perplexity (13.5m+ views): Perplexity releases Personal Computer, which works across local files, apps and the browser from its Mac app.
  15. 15. Apple (11m+ views): Tim Cook introduces the new Mac mini, small in size and big on performance.
  16. 16. Kimi.ai (10.4m+ views): Moonshot introduces its Kimi K3 model.
  17. 17. Figma (6.7m+ views): Figma launches Figma Motion live from Config 2026.
  18. 18. RockstarGames (6.5m+ views): Rockstar’s GTA VI launch trailer debuts “Flower in a Hurricane” ahead of the November 19 release.
  19. 19. Polymarket (6.5m+ views): Polymarket Perps goes live, with up to 20x leverage on crypto, stocks and commodities.
  20. 20. Muse (5.8m+ views): Meta introduces Muse, a personal AI agent, as an app to download.
  21. 21. X (5.6m+ views): X’s three-word launch film, “timeline. ticker. trade.”, set to a ring of crypto exchange logos.
  22. 22. PlayStation (5.4m+ views): PlayStation unveils GTA VI Limited-Edition DualSense controllers, out November 19.
  23. 23. OpenArt (5.1m+ views): OpenArt launches Arena, a blind-judged leaderboard for creative AI models.
  24. 24. ElevenLabs (4.9m+ views): ElevenLabs introduces Eleven v4 and v4 Turbo, its fastest and most emotive voice models.
  25. 25. Google (4.6m+ views): Sundar Pichai announces Gemini 4 Argon, available globally in the API, the Gemini app and Search.

About this page

How were these picked?

They come from the posts.design launch library: product launch videos that brands first posted on X in 2026, each with 500,000+ views. Each account gets at most two places. Show trailers, funding news and reposts by accounts outside the brand are left out.

Do the view counts change?

Yes. They are the latest X views we have recorded for each video, so the order can shift as the counts update.