# The preparedness paradox: Wait for “ready,” and it might never come

[Reference page](https://posts.design/the-preparedness-paradox-wait-for-ready-and-it-2026-07-15) · [Markdown](https://posts.design/the-preparedness-paradox-wait-for-ready-and-it-2026-07-15.md) · [Original source](https://www.shopify.com/news/preparedness-paradox)

- Kind: og\-image
- Media: image
- Posting account: Shopify · @Shopify
- Account: [Shopify](https://x.com/Shopify)
- Represented brand: Shopify
- Source published: 2026\-07\-15T13:21:18\.000Z
- Captured: 2026\-09\-10
- Added to posts.design: 2026\-09\-12T16:23:31\.233Z
- Recorded views: 6500 · captured 2026\-10\-12T16:32:50\.769Z · refresh\-observed\-public

![The preparedness paradox: Wait for “ready,” and it might never come — public x\-twitter post media curated for social post design inspiration\.](https://posts.design/images/posts/x-twitter-shopify-2077383003508990455-preparedness-paradox-wait-ready-might-neve.webp)

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